Dark Woods Coffee
darkwoodscoffee.co.ukContext
Dark Woods Coffee is a specialty coffee roaster in the UK, selling online and to wholesale customers.
Situation
They had two separate systems fighting each other. A Shopify store handled online sales, a custom website handled everything else. The workflow was chaotic, customers got confused, and the fragmented user experience was actively preventing people from buying.
Solution
I unified everything into a single Shopify store. Complete rebuild from the ground up, focused on user experience and streamlined purchase flows. The transition took three months. Sales didn't drop during the migration because we planned it that way. I continue to maintain and develop the store on a retainer basis, currently expanding the SEO strategy.
Result
40% revenue increase in the first year.
Client quote
We had two separate systems, a Shopify store and a custom website. The workflow was chaotic, and the UX was actually stopping customers from buying. Davor unified everything into one store and rebuilt it from the ground up. In the first year, we made 40% more in sales.